Loren Ridinger and La La Anthony thank their loyal following for helping achieve this   monumental accomplishment. 

Greensboro, NC (August 24, 2015) – Motives Cosmetics, @motivescosmetics, reached another major milestone this past Saturday achieving what L’Oreal, CoverGirl and Estée Lauder combined have not – surpassing two million followers on Instagram. What’s more impressive is that Motives Cosmetics’ 2M followers is more than double the average social community size for beauty brands according to leading research firm L2,



This impressive feat was the result of a well-crafted plan created by Motives founder Loren Ridinger less than two years ago.

“We couldn’t be happier crossing this monumental threshold of two million Instagram followers so quickly,” Loren said enthusiastically. “My goal was to connect with women as well as beauty influencers who visualize Motives as an elite product and brand that is accessible to everyone.”

,p>This accomplishment is even more significant due to the fact that Motives achieved this status organically without the help of media or branding agencies. Socially connecting to people through beauty influencers like Maryam Maquillage, @maryamnyc; Elizabeth Marino, @elymarino; Ellarie Noel, @ellarie; Denise Sanchez, @makeupbydenise; Fritzie Torres, @hellofritzie#; Teni Panosian, @tenipanosian; Aurora Gonzalez Bravo, @auroamakeup#; Jackie Gomez, @jgmakeupxoxo; Mia Smith, @makeupbymia; and Janine Hoen, @theamazingworldofj, as well as hundreds more, allows everyone to experience the glamorous yet practical nature of Motives by seeing pictorials and tutorial videos created by these beauty icons.

“I call this team of beauty influencers the Motives Mavens through whom, along with hundreds of other beauty authorities, we are connecting with more than 10 million beauty lovers,” says Loren.

Due to Loren’s social media expertise and customer engagement initiatives, Motives Cosmetics’ social sales have increased dramatically as well.

“We consider ourselves pioneers of social selling and no one does it better than Motives Cosmetics,” said JR Ridinger, President & CEO of Motives’ parent company, Market America | SHOP.COM. “Continually surpassing industry giants in terms of social following and customer engagement, Motives will soon lead the industry in revenue through ongoing social commerce initiatives that only Loren can envision and execute.”

Actress and entrepreneur La La Anthony is also thrilled with the achievement as she and Loren created Motives for La La to address the cosmetics needs of women of all skin tones. Now, with over two million followers, their goal of making everyone feel beautiful is clearly becoming a reality.

“Less than two years ago, Motives Cosmetics had just 2,000 Instagram followers and now we have over two million,” said La La Anthony. “We are so thankful to all those who have fallen in love with the versatile color palettes and rich formulas of Motives and who have helped us hit this amazing accomplishment!”

Loren and La La personally thanked their followers and posted video messages on Instagram within moments of hitting the two million mark:;; (Loren);; (La La)

“We want to thank all of our fans and our official #MotivesMavens for all the support in helping us reach TWO MILLION Instagram followers,” said Loren. “And to return the love, we are doing a Flash Giveaway and sending TWO lucky followers a 'Two-Torial' Tote with NEW Motives products valued at $200!”

To Enter the #Motives2Million Instagram Giveaway:

1. Follow @MotivesCosmetics Instagram Page

2. Post a photo/video tutorial on your Instagram page using your favorite Motives products

3. Tag #Motives2Million and #MotivesCosmetics in your tutorial post

4. One tutorial per person

5. Page must be public to view post

Winners will be announced on @MotivesCosmetics Instagram page on Tuesday, August 25th.

“What’s most exciting is that we are just getting started,” said Loren. “So everyone should follow @motivescosmetics so you don’t miss out,” said Loren. “And take a look at this quick Motives video while you’re there,;;. Thank you so much to all of our followers for helping Motives hit the two million mark!”

All Motives products are available now through

ABOUT MOTIVES BY LOREN RIDINGER  Created by Loren Ridinger, Motives is worn by some of today’s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of. Motives has become a huge success on social media — especially Instagram where the brand has 2 million followers.    

For more information about Motives by Loren Ridinger products or how to become a Motives Beauty Advisor, visit    Follow Motives on Instagram, Facebook, Twitter and YouTube.