**November 14, 2017, Greensboro, NC-** Market America Worldwide is proud to announce its multiple award-winning line of cosmetics, Motives® by Loren Ridinger received the [Top 100 YouTube Channel Award for 2017](https://www.youtube.com/channel/UCjbzv-t457Ps08tcX8YfeqQ "Motives Cosmetics YouTube Channel"). Of the thousands of beauty channels on YouTube, Motives® received the award based on the number of YouTube subscribers, its YouTube search ranking, the number of video views and video uploads, as well as quality and consistency of videos.
“I consider this award to be for all [Motives customers](https://www.instagram.com/motivescosmetics/?hl=en "Motives Cosmetics Official Instagram Page"), influencers and makeup artists as well as all of those who otherwise enjoy expressing their true beauty with Motives cosmetics,” said Loren Ridinger, Senior Executive Vice President, Market America Worldwide.
[Motives by Loren Ridinger](https://www.motivescosmetics.com/ "Motives cosmetics line") is the award-winning cosmetics line defined by its creator — a trendsetter and super influencer who is changing the face of the beauty industry. Simple to use and sexy to wear, Motives cosmetics provide an amazing color payoff, a flawless look and a luxurious feel and finish. With the trendiest colors and industry-leading ingredients to give [eyes](https://www.motivescosmetics.com/category/eyes "Motives - Eye Make Up"), cheeks, [lips](https://www.motivescosmetics.com/category/lips "Motives - Lips"), face and nails a beautiful look and feel, Motives cosmetics — led by Loren Ridinger — is revolutionizing the game.
Through leading-edge technology and attention to quality, Motives is a world leader in the cosmetics industry. Motives is worn by some of today's hottest celebrities and is a favorite of makeup artists, models, influencers, stylists and fashion photographers. Motives has been featured in industry-leading publications, such as Vogue, Allure, People Style Watch, and InStyle.
“We strive to empower people everywhere to look and feel beautiful inside and out, and provide them with an opportunity to live the lifestyle they have always dreamed of,” said Ridinger.
Motives cosmetics started in 2008 under parent company Market America Worldwide, which was established in 1992. With her husband, JR Ridinger’s encouragement, Loren decided to launch a cosmetics line built on great products and unlimited dreams. Motives’ key principles have been based on creativity, innovation and entrepreneurship.
Founded in 2008 under parent company, Market America, Inc., Motives® by Loren Ridinger is a luxury cosmetics brand created so every person, on any budget, can enjoy high quality, custom-formulated cosmetics that enhance true beauty and help nourish the skin. This customized approach combines a selection of revolutionary foundations, powders and concealers to create the perfect canvas for the application of color to the eyes, cheeks and lips. Motives® offers a variety of colors and products from Custom Blend Foundations to Luminous Translucent Powders to Moisture Rich Lipsticks, allowing anyone to easily create the look they want for any and every occasion or mood. Motives is about feeling empowered, beautiful and achieving goals, all at an affordable price. For more information about Motives, visit: [www.motivescosmetics.com](https://www.motivescosmetics.com/ "Motives cosmetics by Loren Ridinger").