Meet The Team

Kim Ashley

Director of Motives

A native of North Carolina, Kim moved to Pebble Beach, California with her husband and daughter in 2016 to establish a presence in their family business, SHOP.COM. Kim has always had a love for beauty, and when given the opportunity to be the Director of Motives Cosmetics she jumped at the challenge. Her enthusiasm for cosmetics and skincare makes her days at the office more fun than work, and she loves having a hands-on role in the business. Her position with Motives Cosmetics combines her passion for beauty with her passion for family, giving her the career she always dreamed about.

Maria Checa

Creative Advisor

With her keen eye for color and knowledge of up-coming trends, Maria is a great fit on the Motives team. Maria is passionate about design and expresses her creativity by researching trends and executing the latest "it" colors for Motives.

As Motives Creative Advisor, Maria enjoys creating campaign concepts for Motives seasonal launches and time the helm when directing Motives video and photo shoots. With her helpful insights, Maria has helped expand the Motives line (and team) beyond expectations.

Christian Vazquez

Creative Director Coordinator

With a firm grasp of the pulse of the youth culture, Christian consistently finds ways to position the Motives Brand in a hip new light. He has also utilized his numerous media connections to help Motives become one of the most prominent and recognizable brands on the internet.

Lisa Martin

Motives Director of Field Development

Lisa brings a unique perspective to the team, as she has been both a Certified Trainer and a Business Owner with Motives by Loren Ridinger since the brands inception. With an education and prior work experience centered around International Business and Marketing, she is a tremendous asset in working with our Global Team of Motives Certified Trainers and Beauty Advisors.

Her true passion lies in creating systems and offering support for all of our Motives Beauty Advisors (Freelance Artists, Industry Professionals and team of Entrepreneurs) in an effort to help everyone achieve their vision of success and to create an on-going income.

She is always striving to lead from the front, both in business and in life! As a wife, mother, entrepreneur and friend she prides herself on being an active listener and an organized problem solver. We love having her as part of the team!