Meet The Team

Kim Ashley

Director of Motives

Whether at the gym or spending time obsessing over shoes, Kim is the ultimate girly-girl. When Kim has time to relax, she loves spending time with her bulldog, Gamble, her husband, Steve, family, and friends.

As the Director of Motives, Kim oversees the entire Motives team. Developing new products is Kim’s favorite part of her job. With her big heart and mama bear tendencies, Kim is the caretaker of the Motives team.

Maria Checa

Creative Advisor

With her keen eye for color and knowledge of up-coming trends, Maria is a great fit on the Motives team. Maria is passionate about design and expresses her creativity by researching trends and executing the latest "it" colors for Motives.

As Motives Creative Advisor, Maria enjoys creating campaign concepts for Motives seasonal launches and time the helm when directing Motives video and photo shoots. With her helpful insights, Maria has helped expand the Motives line (and team) beyond expectations.

Christian Vazquez

Creative Director Coordinator

With a firm grasp of the pulse of the youth culture, Christian consistently finds ways to position the Motives Brand in a hip new light. He has also utilized his numerous media connections to help Motives become one of the most prominent and recognizable brands on the internet.

Lisa Martin

Motives Director of Field Development

Lisa brings a unique perspective to the team, as she has been both a Certified Trainer and a Business Owner with Motives by Loren Ridinger since the brands inception. With an education and prior work experience centered around International Business and Marketing, she is a tremendous asset in working with our Global Team of Motives Certified Trainers and Beauty Advisors.

Her true passion lies in creating systems and offering support for all of our Motives Beauty Advisors (Freelance Artists, Industry Professionals and team of Entrepreneurs) in an effort to help everyone achieve their vision of success and to create an on-going income.

She is always striving to lead from the front, both in business and in life! As a wife, mother, entrepreneur and friend she prides herself on being an active listener and an organized problem solver. We love having her as part of the team!